Your business doesn't have a visibility problem.
It has a messaging problem.
Learn how to stop the scroll by making your message impossible
for the right people to ignore.
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For less than the cost of a mani-pedi, you'll build the positioning strategy that makes every marketing dollar work harder and gets you noticed by the right buyers.
Nearly 60 percent of new businesses today are being started by women over 40. Not as reinvention, but as a deliberate move toward agency and ownership of their life’s work.
These are women who understand how organizations function.
Who know how decisions are made and how influence is built.
Who are no longer waiting for permission, promotion, or space to open.
This movement is not driven by novelty or ambition alone.
Your expertise got you here. Your ideal prospect will determine where you go next. The strongest businesses aren't built around expertise. They're built around the people they serve and the problems they're uniquely positioned to solve.
Accomplished women didn't leave corporate because they were running away from something. They left because they wanted to build something that's theirs, with the freedom to define success on their own terms.
As traditional corporate models loosen their grip on authority and relevance, experienced women are stepping forward to build businesses where leadership, credibility, and trust must be claimed and designed with intention.
The gap between experience and visibility is not personal.
It is shared.
Closing that gap, between expertise, purpose, and intentional visibility, is exactly what this intensive is designed to do.
Why This Matters
Every day you delay building a clear position in the marketplace is another day someone with less experience, fewer qualifications, and a weaker offer captures the attention that should have been yours.
Your career gave you decades of knowledge, credibility, and real-world results. But experience alone doesn't build a business. If your ideal client can't quickly understand who you help, the problem you solve, and why you're the best choice, they'll keep scrolling until they find someone who explains it better.
That's why Burn Your Suits™ exists. Before you invest another dollar in marketing, make sure your message is working as hard as you are.
Lisa Boesen
Real Results: Lisa’s Launch Story
Founder, ItsYourSeason.life
Professional Speaker & Author
“With Suzette and LAUNCH, I successfully pushed forward quickly in my first year of business. I am now working with them a second round on rebranding my professional speaking and writing business, and I couldn’t be happier.”
“I highly recommend LAUNCH as your new marketing solution. You will not be disappointed.”
Dr. Christine Irvin
Real Results: from Education to Entrepreneurship
Founder, T-Cubed Education Solutions
STEM Educator & Consultant
“The LAUNCH start-up framework is simple to follow with clear, actionable steps that can be implemented on day one.”
I am a 30-year educator in STEM and am using the program to develop my new business. Even with a doctorate degree, I wouldn’t have known where to start. This is invaluable to any new business.”
Meredith Bowerman
Real Results: Meredith's Rebrand and Rise
Founder, Red Hot Coaching
Certified Business & Life Coach
“I have rebranded my over 10+ year-old coaching business and upskilled using the LAUNCH framework.
“Through the program, I’ve been introduced to the power of automation and am mind-blown by its many applications. My confidence and vision have never been more clear. Ready to rise!
Waiting Won't Serve You.
Clarity rarely comes from waiting. It comes from deciding.
Secure your place, protect time for focused work, and move forward with direction rather than delay. It reflects a willingness to act with discernment before conditions feel perfect, and to build with clarity instead of hesitation.
This is how momentum begins.
REGISTER NOW AND SECURE YOUR SEAT WHILE THEY LAST!Meet the Experts
Suzette Cotto, CEO & Founder, Innovate LAUNCH
Suzette Cotto brings over 25 years of experience in digital strategy, including work with world-class internet technology companies, as well as more than a decade building and leading Innovate Social Media LLC. Her work sits at the intersection of strategy, discernment, and practical application, helping experienced professionals understand how digital visibility, trust-building, and lead generation actually work in real businesses.
Suzette is also the creator of the Innovate LAUNCH Framework, a strategic approach explicitly designed for accomplished women professionals. The framework provides a clear, intentional structure for building visibility and making informed decisions about how digital tools support growth.
During this intensive, Suzette draws on the LAUNCH Framework to anchor the day’s work, introducing the strategic foundations that support an intentional digital presence and effective lead generation. Deeper implementation of the framework is reserved for the optional cohort that follows the intensive.
Ramona Kossowan
Ramona Kossowan specializes in emotional intelligence, nervous system regulation, and internal readiness. Her work supports high-achieving individuals as visibility and responsibility increase, helping them remain steady, regulated, and decisive so growth is not undermined by hesitation, overwhelm, or internal friction.
TALK TOPIC
Harnessing the Power of Transition: Who You're Becoming Matters More Than What You Do
As women step into a new chapter driven by desire and vision, the unfamiliar can activate unconscious patterns that limit confidence, creativity, and visibility.
In this session, Ramona explores how identity, nervous-system safety, and internal roles influence the way women navigate transition.
Participants will gain a powerful reframe for expansion - one that replaces force with self-trust and builds the inner foundation needed to move forward with clairty, capacity and their unique Woman Energy.
Dr. Lori McDowell
Lori McDowell likes to say she traded chemical reactions for human ones. A chemical engineer who traded molecules for mindsets, Lori now sparks extraordinary growth through her coaching and her signature Done-For-You Transformational Retreats. Known as the “retreat engineer,” she designs unforgettable experiences that deepen loyalty, amplify visibility, and open new revenue pathways. Lori’s mission is simple: help you create an extraordinary business and an extraordinary life filled with purpose, gratitude, and possibility.
Beyond her organizational leadership work, Lori is an international speaker who brings a distinctive blend of strategy, insight, and intellectual clarity to stages, workshops, and keynotes. Her work supports leaders in eliminating burnout, navigating reinvention, and developing the internal authority required to lead without titles, hierarchy, or institutional permission.
TALK TOPIC:
Lead From Within: The Mindset Shift That Ignites Your Next Chapter
What if the clarity, confidence, and visibility you desire already lived inside you—waiting for you to activate them? In this transformative session, Lori shows how inner leadership becomes the spark that turns uncertainty into possibility and quiet ambition into bold, aligned action. You’ll learn how to release old identities, trust your voice, and rise into a grounded, visible version of yourself that feels fully aligned with your next chapter. This is the mindset shift that invites momentum, attracts the right people, and opens the door to your extraordinary life.
Key Takeaways
- Reclaim your identity and step into the powerful leader you already are.
- Activate purpose as your inner compass for aligned decisions and authentic visibility.
- Shift into possibility thinking to spark energy, openness, and forward movement.
- Lead your business with clarity and confidence — even in unfamiliar territory.
- Create transformational client experiences (including retreats) that elevate impact and income.
- Rise into your pinnacle: the version of you who trusts herself and takes bold, aligned action.
What This Day Is
For some women, the clarity gained in this one day is sufficient to move forward independently. For others, continued structure is a deliberate choice, a way to compress timelines, reduce friction, and move toward stated goals with greater speed and precision.
Participation in the cohort is optional and not required to benefit from the Intensive. It is a strategic choice for women who want to compress timelines, protect momentum, and move from clarity into execution with greater speed and precision. Cohort registration is available during checkout.
This day stands on its own.
Pre-Event Orientation & Introductions
(Virtual Meet & Greet!)
February 11 | 7:00 PM – 8:30 PM | Live Virtual Session
Orientation Call and Introductions
This session brings participants and speakers together the evening before the Intensive to establish alignment and context so the in-person day can begin immediately with focus.
Agenda
This one-day intensive is designed to move intentionally from strategy → clarity → application. Each section builds on the one before it, integrating digital strategy with leadership readiness and emotional intelligence.
The day is located in the Houston Heights, between I-10 and 610 W. along beautiful White Oak Bayou for easy access. Parking is on-site. You'll receive a confirmation and information package shortly after registration. Coming from out of town? Reach out to us if you wish to stay the evening before. We'll help you get situated!
8:30 AM – 9:10 AM (40 minutes)
1. Intentional Digital Presence and Strategic Visibility
Led by Suzette Cotto
• What “intentional digital presence” actually means in a client-based business.
• Why visibility without strategy creates noise, not trust.
• How leadership presence translates into credibility online.
• Aligning how you show up digitally with how you want to translate this to your entrepreneurial persona.
9:10 AM – 9:20 AM | 10-Minute Break
9:20 AM – 10:00 AM (40 minutes)
2. The Strategy Behind Online Lead Generation
Led by Suzette Cotto
• Why lead generation is an outcome of strategy, not the starting point.
• How demand, relevance, and timing affect who engages with you.
• Understanding buyer behavior in an online environment.
• What makes a lead viable and worth your attention.
10:00 AM – 10:10 AM | 10-Minute Break
10:10 AM – 10:50 AM (40 minutes)
3. Strategic Infrastructure That Supports Trust and Credibility
Led by Suzette Cotto
• Landing pages as positioning tools, not just conversion tools.
• Email as relationship-building, not broadcasting.
• Understanding the role of available technology without overbuilding systems.
• How infrastructure supports discernment and reduces conflict.
10:50 AM – 11:00 AM | 10-Minute Break
11:00 AM – 11:40 AM (40 minutes)
4. CEO Mindset Micro Leadership Training: Internal Readiness
Led by Ramona Kossowan
• Emotional regulation as a leadership and business skill.
• Navigating increased visibility without self-sabotage.
• Reducing internal friction that slows momentum.
• Staying grounded as opportunity and responsibility increase.
11:40 AM – 12:40 PM | Lunch Break
12:40 PM – 12:50 PM (10 minutes)
Physical Refresh and Reframe
Led by Ramona Kossowan
A guided physical reset and mindset reframe to help participants return grounded, focused, and ready for the second half of the day.
12:50 PM – 1:30 PM (40 minutes)
5. CEO Mindset Micro Leadership Training: Leadership Identity and Authority
Led by Lori McDowell, PhD
• Shifting from corporate authority to owner authority.
• Leading without permission, hierarchy, or external validation.
• Strengthening decision-making at the CEO level.
• Owning your role, voice, and direction as a business leader.
1:30 PM – 1:40 PM | 10-Minute Break
1:40 PM – 2:20 PM (40 minutes)
6. From Interest to Opportunity
Led by Suzette Cotto
• How trust is built before a sales conversation begins.
• Signals that indicate readiness and alignment.
• Providing value without giving away implementation.
• Protecting your expertise while remaining accessible.
2:20 PM – 2:30 PM | 10-Minute Break
2:30 PM – 3:10 PM (40 minutes)
7. Audiences, Platforms, and Intentional Reach
Led by Suzette Cotto
• Warm audiences vs. cold audiences and how each engages.
• Choosing platforms strategically rather than performatively.
• Presence over constant content.
• Why paid ads exist and when they matter.
• Understanding one-to-many communication without pressure.
3:10 PM – 3:20 PM | 10-Minute Break
3:20 PM – 4:00 PM (40 minutes)
8. Discussion Panel Q&A, Integration, and Key Takeaways
Facilitated by Suzette Cotto
• Focused Q&A tied directly to the day’s material.
• Clarifying how concepts apply to your specific business.
• Identifying immediate priorities and what can wait.
• Leaving with direction, not a to-do list.
You leave the day with clarity, confidence, and discernment, along with powerful, ready-to-act next steps that come with a roadmap.
4:00 PM – 4:30 PM | Close, Informal Conversations, and Departure
Take With You
Strategic Clarity
Understand how visibility, trust, and lead generation function together as a system, so decisions are grounded in strategy rather than guesswork, and effort produces leverage rather than noise.
Intentional Visibility
Design a visible presence that reflects how you lead, reinforces credibility, and attracts the right opportunities, without constant content creation or performative marketing.
Discernment and Direction
Leave with clear priorities, grounded next steps, and confidence in what to pursue, and just as importantly, what to set aside so momentum feels focused rather than fragmented.
FAQ's
Who is this intensive designed for?
Who is this intensive not for?
Do I need to already have a product or service to offer?
Is this a marketing or lead generation training?
Will we be implementing systems during the day?
Is the six-week cohort required?
Will each session be recorded?
What if I register and then can't attend the event?
Can I Bring a Friend?
How do I reserve my seat?
What do Early Bird Registrants Get?
What is included in the optional 6-Week Cohort Training?
I have a different question, how do I reach out?
What This Intensive Prevents
This day is designed to help you avoid:
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Building a visible presence that feels misaligned with how you lead
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Spending months testing tactics that don’t support your business model
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Expending effort without leverage because strategy isn’t clearly defined
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Entering sales conversations without confidence in your positioning
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Reacting to noise rather than moving with intention and direction
These costs rarely appear on a balance sheet. Instead, they show up as delayed momentum, diluted focus, and growth that feels heavier and slower than it needs to be.
What Changes Because You Attend
You stop trying to make meaningful work land in a marketplace that cannot see it. Instead, you gain clarity around how your experience, judgment, and values must be positioned to be visible, understood, and trusted.
Without intentional positioning, even the most capable work struggles to find the right audience. And work without an audience is not sustainable.
As clarity replaces guesswork, decisions about visibility, messaging, and direction become deliberate rather than reactive. The noise quiets. Your presence sharpens. What ultimately changes is not just how your business shows up, but whether the work you care about most can be received, supported, and sustained over time.
Register Now, Enrollment is Limited
Clarity rarely comes from waiting. It comes from deciding.
Early registration is an intentional choice to secure your place, protect time for focused work, and move forward with direction rather than delay. It reflects a willingness to act with discernment before conditions feel perfect, and to build with clarity instead of hesitation.
This is how momentum begins.
I'm Ready to Secure My Seat